Digital Strategy for Print Publishers to remain profitable

The biggest challenges for print publishers are rising costs of publishing a print magazine, combined with shrinking rates and ad pages.

Publishing” is the act and process of broadcasting information. Print is just one way of disseminating content. If we look at the music industry,  it is obvious that different people prefer different ways of consuming the same information.

The challenge for publishers – whether print-centric or not – is to produce the same content across a number of consumption channels and still be profitable.

Newspaper circulation numbers are dropping and that makes it all the more important for media houses to succeed in converting print subscribers into digital subscribers.

These are the tactics used by some of the Publishers to increase circulation & improve viewership for their content.

ePaper/Digital Edition  advertisement on webpage

  • It may not surprise you that advertising means a great deal when it comes to selling your ePaper. Nevertheless, 70 % of the top 30 has a clickable front-page ad for their ePaper that leads either to validation or straight to today’s newspaper.
  • This is a great way to attract readers online who are not specifically looking for the ePaper and therefore might not have noticed it before.

Try First  & Then Buy 

  • Allowing free access to the first or a few ePaper editions makes real good sense. You might even call it a trial period as it gives the reader first-hand experience with your product. Experience that could very well tip the balance when they decide whether or not to subscribe to your ePaper / eMagazine. Paired with an introduction period at a lower price, the reader is more likely to be convinced and continue their subscription.


  • Having archive access affects your ePaper penetration in a positive way. It creates an opportunity for readers to dig into the archive and find old news gems, or find news relevant for the specific user.
  • Giving access to your archive increases user satisfaction and results in more downloads for your ePaper, which are key to a sustainable business. Digital archives has a huge potential for gaining a big chunk of subscribers.

Early Preview

  • You can open either all or selected section of your Epaper a bit early so that people can view headlines or other material before it is actually printed. This can also help Readers to have a look at the ePaper during the evening, without losing much of the morning activity. Early release, consequently, increases overall exposure to the editorial content as well as commercial advertisement.


  • Offer content to subscribers that they are looking for without wasting their time. Ask them to subscribe to relevant topics and send them or prepare a personalized copy of Epaper only for them with content that they are looking for.

This can be supplemented with push-messages to let your readers know that Today’s Edition is now live

Some statistics on News consumed v/s the age group

Some statistics on how US Newspapers have improved their Digital Subscription numbers.

Get in touch
If you want to learn more about how you can improve your Digital Subscription, feel free to get in touch with us for a product demo.


Why Document Management is important for Organization’s success?

You are above to leave from office and suddenly an e-mail from your Manager requesting the latest version of a critical policy document he urgently needs for a meeting arrives.

You think you will easily find it on your company’s document share drive. You begin by looking in the likely places starting with your department folder you think it should be in – no luck. No problem, you will just use the search box to find the document, typing in a predictable title. There are plenty of document matches for your search but you know that not one is the document you seek.

We’ve all been there, as intuitively as we think we have organized our company “shared” network folders, documents get lost and with cheap storage available everything is saved at multiple storage devices adding more chaos. Most of the time we are neglecting to archive or delete outdated version of documents, images, files, assets, etc. or employees orchestrating confusing naming scheme for the folder structure

To summarize, This inorganic process is not working for your company and it is costing you.

The electronic documents that are the very lifeblood of the modern business are all too often taken for granted. Efficient Document management has long been ignored by many companies.

Have you considered the expenses that you incur on a daily basis as outlined below?

  • Time and effort wasted in locating documents amounts to a lot more than one would think. Recent research has indicated that nearly 10% of an average office worker’s day is spent trying to locate existing information and documents.
  • Redundant effort necessitated because it’s believed that it is often easier to recreate something than it would be to try to find it.
  • Time and effort involved in figuring out who has the latest version of a document, and recovering when various revisions overwrite each other.
  • Unnecessary usage of network storage devices and network bandwidth, because the documents are dispersed everywhere across the enterprise, rather than centralized.

Have you thought about the following Risks?

  • Security is applied haphazardly at best, which exposes important information to scrutiny by potentially inappropriate people.
  • Critical documents are stored — often exclusively — on laptop computers that could be lost, stolen, or damaged at any time.
  • Documents stored centrally on Windows network drives, once deleted, do not go into a recycle bin as commonly believed. They simply disappear, and must be restored slowly from tape backups (if you’re lucky enough to have those).
  • No record exists of precisely who has viewed and/or edited a document. It’s therefore impossible to audit a business process to uncover mistakes or inefficiencies.

Talk to our Document Management Specialist about how you can vastly improve your efficiency in managing your business documents.


How to successfully roll out DAM in an organization

Digital Asset Management System  is a critical component for conserving all the critical knowledge that an organization would have gathered over a period of time.

But you might face resistance initially to roll out DAM in an organization.

Here are a few things to consider regarding successful user adoption of DAM:

It is a change in mindset to begin using a DAM as a centralized repository for assets which can be searched thoroughly instead of using any prior asset storage methods.

Why do I need a DAM? This involves explaining to users exactly how and why the DAM will make their lives and work easier.

It is a change in workflow to use a DAM. In order to change the workflow to use a DAM, the users pre-DAM workflows first need to be understood and documented for each role by interviewing people who will potentially use the DAM in the future. Genuinely ask users for their assistance and feedback on a regular basis.

Ask them to be open, but respectful with their comments/suggestions, use candor and discuss the workflow thoroughly from beginning to end. Ask senior employees as well as junior employees because their perspectives may vary as well as their ideas for improvement. Listen to the critics you interview with a grain of salt and see what valid points they make. You may find that mind sets may be stronger with some people than others. Early user involvement will help user adoption.

This is particularly true if the DAM and its workflows directly help the users in their daily operations and resolves some of their previous workflow issues. If users see the DAM and the new workflows using the DAM as beneficial and easier in the long run than what they used to do in their previous workflows, user adoption will occur.

  • What are their current issues with the workflow without a DAM?
  • How do they search and find assets without a DAM?
  • How long does it take them?
  • Can they find what they are looking for most of the time?
  • Does everyone understand their role in the workflow?
  • Do they have any ideas on what could be done to improve the workflow?
  • What are the workflow variables? How can they be minimized or handled better?
  • What is missing?

Elite Infosoft has successfully implemented Digital Asset Management Solution in big and small corporate houses with custom plugins to import all the legacy data in older formats such as VHS Tapes, Old Video Recordings, PDFs, Clippings etc.. into the new system for people to share and cherish.


Why Digital Asset Management is important in an Organization?

Most of the digital files in an organization are scattered everywhere – across multiple hard drives, individual computers, network servers, even shelves of storage media.
This is an inefficient way to store assets. Hours are lost by endlessly looking for files, or worse, recreating or repurchasing misplaced files.
Elite Digital Asset Management system removes these obstacles and helps you focus on what matters  most by giving you tools to easily upload, organize and share assets. All you need is just a Web browser.
DAM helps organization to provide peers, employees, clients, contractors and any other key stakeholders controlled  access to digital assets — including images, photos, creative files, video, audio, presentations, documents and more.
Some of the Benefits of implementing a DAM

 ·         Increase efficiency by locating the exact file instantly.

 ·         Have a central location for all your digital files that securely manages your treasured pieces of work.

·         Keep track of your files’ history – reuse your digital files and videos to maximize your asset.

 ·         Low Bandwidth and easy to access to huge files with previews and thumbnails of the Assets

 ·         Place watermarks on images or work-in-progress files to ensure they aren’t used before they are completed or paid for.

 ·         Embed copyright or contact information into every image or file so external parties can contact the right person prior to use.

 ·         Automate workflows; streamline content creation and distribution processes with built-in tools.

 ·         Audit Trail to know exactly who is using the digital files, images and videos.

 ·         Use mobile and tablet functionality to approve, update and distribute digital files while away from your desk.